Starter
Smaller businesses and solo marketers$97/moor $970/year
- 3 sub-accounts
- Unlimited contacts
- Unlimited users
- 24/7 support
- 14-day free trial
RevOps Copilots & Agent Builders · Pricing
GoHighLevel pricing (2026)
GoHighLevel (HighLevel) publishes three agency plans priced per account, not per seat: Starter, Unlimited and Agency Pro. Every plan includes unlimited contacts and unlimited users. Phone, SMS, email and AI are billed by usage on top.
Plans at a glance
Prices as published by HighLevel. Confirm current plans and usage rates before you buy.
| Plan | Monthly | Yearly | Best for | Sub-accounts |
|---|---|---|---|---|
| Starter | $97/mo | $970/year | Solo marketers & small businesses | 3 |
| Unlimited | $297/mo | $2,970/year | Growing agencies | Unlimited |
| Agency Pro | $497/mo | $4,970/year | Agencies selling SaaS / white-label | Unlimited |
Enterprise is custom (dedicated success manager, HIPAA and white-label mobile app options). All three self-serve plans include unlimited contacts and users.
What each plan includes
Unlimited
Growing agencies$297/moor $2,970/year
- Everything in Starter
- Unlimited sub-accounts
- Rebill phone & email (no markup)
- Basic API access
- 14-day free trial
Agency Pro
Agencies going SaaS / white-label$497/moor $4,970/year
- Everything in Unlimited
- SaaS Mode
- Automated sub-account creation
- Rebill phone & email with markup
- User/agent reporting
- Advanced API access
- 14-day free trial
Usage fees and add-ons
The subscription covers the platform. HighLevel bills separately for phone numbers, SMS, email sends and AI features (Conversation AI, Voice AI, Reviews AI and similar). On Unlimited you can rebill phone and email to clients at cost; Agency Pro lets you add a markup.
Optional add-ons published on the pricing page (checked 2026-11-03):
| Add-on | Published price |
|---|---|
| AI Employee Growth | $50/mo per sub-account |
| AI Employee Unlimited | $97/mo per sub-account |
| Branded client portal app | $49/mo per sub-account |
| Dedicated email IPs | $59/mo per IP |
| HighLevel Certification Program | $97/mo |
| HIPAA compliance | $297/mo |
| SEO (Search Atlas) | $79/mo per sub-account |
| White-label mobile app | $497/mo |
| WordPress hosting | From $10/mo per site |
Domain purchasing, WhatsApp, online listings, premium prospecting and premium support are listed as optional add-ons without a single public price on the page we checked — confirm with HighLevel.
Which plan should you pick?
- Starter ($97/mo) if you run one business or a tiny agency and three client sub-accounts are enough.
- Unlimited ($297/mo) if you need unlimited sub-accounts and want to rebill phone/email usage to clients without markup.
- Agency Pro ($497/mo) if you want SaaS Mode: sell HighLevel under your brand, auto-create client accounts and rebill with markup.
If you run one sales team (not client sub-accounts) and want a free CRM tier or per-seat pricing that starts lower, compare GoHighLevel vs HubSpot or see GoHighLevel alternatives.
FAQ
How much does GoHighLevel cost?
Starter is $97/mo (or $970/year), Unlimited $297/mo (or $2,970/year) and Agency Pro $497/mo (or $4,970/year). Every plan includes unlimited contacts and users. Phone, SMS, email and AI are billed by usage on top. Checked on gohighlevel.com/pricing on 2026-11-03.
Is yearly GoHighLevel billing cheaper than monthly?
Yearly prices are published as $970, $2,970 and $4,970 — exactly 10× the monthly prices — so locking in for a year costs the same as paying month-to-month for ten months, not a deeper discount. Confirm on the vendor page before you buy.
What is the difference between Starter, Unlimited and Agency Pro?
Starter includes 3 sub-accounts. Unlimited adds unlimited sub-accounts, rebilling phone and email at cost, and basic API access. Agency Pro adds SaaS Mode (sell HighLevel as your own software), automated sub-account creation, rebilling with markup and advanced API access.
Does GoHighLevel have a free plan or free trial?
There is no free plan. HighLevel publishes a 14-day free trial on any plan. Billing starts automatically after the trial unless you cancel.
Are there usage fees on top of the subscription?
Yes. The subscription covers platform features; phone numbers, SMS, email sends and AI features are usage-based. On Unlimited and Agency Pro you can rebill those costs to clients (Agency Pro also allows markup).
Is GoHighLevel good for agencies / white-label?
It is built around agency sub-accounts and white-label. Starter covers 3 sub-accounts; Unlimited and Agency Pro remove that limit. Agency Pro adds SaaS Mode so you can sell the platform under your own brand. See our CRM-for-agencies guide for how it compares to per-seat CRMs.
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Source: gohighlevel.com, checked 2026-11-03. This page is an editorial summary of published prices, not a hands-on review or star rating.