GoHighLevel and Zapier are often compared by agencies deciding where their automations should live. GoHighLevel (HighLevel) is an all-in-one CRM and marketing platform with built-in workflow automation, funnels, email and SMS, calendars and white-label sub-accounts. Zapier connects 8,000+ apps with Zaps, Tables, Forms and AI agents, and links to HighLevel through its LeadConnector app.
you want CRM, marketing and automation in one subscription priced per agency account: Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts) and Agency Pro $497/mo with SaaS mode, unlimited contacts and users, and a 14-day free trial.
PricingStarter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS mode), or $970, $2,970 and $4,970 billed yearly; unlimited contacts and users on all plans; usage-based charges for phone, SMS, email and AI; AI Employee add-on from $50/mo per sub-account
you need to connect apps that live outside your CRM without writing code: Zapier's free plan has 100 tasks/mo, Professional starts at $19.99/mo and Team at $69/mo (25 users), and Agents Pro is $33.33/mo billed annually for 1,500 agent activities/mo.
PricingFree $0 (100 tasks/mo); paid from $19.99/mo and from $69/mo; Enterprise: contact sales
Pick GoHighLevel when the workflows are about your own contacts, pipelines and messages, because they're included in the subscription and run inside the CRM. Add or pick Zapier when you need to move data between HighLevel and other apps, or when non-technical people build the automations. Many agencies use both, with Zapier's LeadConnector app as the bridge.
Compare pricing and CRM support
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
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GoHighLevel vs Zapier: pricing, CRM support and sources
All-in-one CRM and marketing platform built for agencies: pipelines, funnels, email and SMS, calendars, workflow automation and Conversation/Voice AI, with white-label sub-accounts.
AI agents on top of Zapier's 8,000+ app integrations, alongside Zaps, Tables and Forms.
Pricing
Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS mode), or $970, $2,970 and $4,970 billed yearly; unlimited contacts and users on all plans; usage-based charges for phone, SMS, email and AI; AI Employee add-on from $50/mo per sub-account
Free $0 (100 tasks/mo); paid from $19.99/mo and from $69/mo; Enterprise: contact sales
Pick GoHighLevel when the workflows are about your own contacts, pipelines and messages, because they're included in the subscription and run inside the CRM. Add or pick Zapier when you need to move data between HighLevel and other apps, or when non-technical people build the automations. Many agencies use both, with Zapier's LeadConnector app as the bridge.
Does GoHighLevel or Zapier publish its pricing?
GoHighLevel: yes. Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS mode), or $970, $2,970 and $4,970 billed yearly; unlimited contacts and users on all plans; usage-based charges for phone, SMS, email and AI; AI Employee add-on from $50/mo per sub-account. Zapier: yes. Free $0 (100 tasks/mo); paid from $19.99/mo and from $69/mo; Enterprise: contact sales. Checked 2026-11-03 on the vendors' pricing pages.
Do GoHighLevel and Zapier work with HubSpot and Salesforce?
GoHighLevel: HubSpot unknown, Salesforce unknown. Zapier: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Is there a free plan for GoHighLevel or Zapier?
GoHighLevel: No. Zapier: Yes.
Should I build this in n8n instead of buying GoHighLevel or Zapier?
GoHighLevel: It is a CRM, so it is a buy. API access (Unlimited plan and up) lets n8n handle custom routing and reporting around it. Zapier: This is the 'build' option. Versus n8n: Zapier is faster to start, while n8n is cheaper at volume and self-hostable.
All-in-one CRM and marketing platform built for agencies: pipelines, funnels, email and SMS, calendars, workflow automation and Conversation/Voice AI, with white-label sub-accounts.
Free trial
Public pricingStarter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS mode), or $970, $2,970 and $4,970 billed yearly; unlimited contacts and users on all plans; usage-based charges for phone, SMS, email and AI; AI Employee add-on from $50/mo per sub-account
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