Attio
RevOps Copilots & Agent BuildersAI-native CRM with automatic enrichment, workflows, call intelligence and agents.
HubSpot is the default CRM for many growing teams, with its Breeze AI assistant and agents across the customer platform. If you want a different CRM, these are the alternatives in our index, from AI-native CRMs to simple small-business CRMs. HubSpot publishes its pricing (Customer Platform: Free €0; Starter €7/seat/mo (marked limited-time 65% off); Professional €90/seat/mo; Enterprise €175/seat/mo (annual, shown in EUR)), so the usual reason to look around is fit: a different feature focus, CRM, or price point.
| Tool | Pricing | Free plan | HubSpot | Salesforce |
|---|---|---|---|---|
Attio AI-native CRM with automatic enrichment, workflows, call intelligence and agents. | Free €0; Plus €31/user/mo; Pro €74/user/mo (annual; €39/€93 monthly); Enterprise: talk to sales | Yes | Yes | Yes |
Lightfield AI-native CRM that captures conversations and runs pipeline and outbound automations. | $89/user/mo (founders); $999/mo (small teams); $1,999/mo (scaling); extra capture seat $200/mo | No | Yes | Yes |
Rox Agentic revenue platform: account research, monitoring, outreach and deal management agents on your CRM data. | $100/mo (individual); $255/mo (teams); Enterprise: contact sales | No | Yes | Yes |
Day.ai AI-native CRM and agents that capture context from email, meetings and Slack automatically. | Free $0; Turbo $24/agent/mo; Professional $60/agent/mo; Executive $200/agent/mo (volume discounts) | Yes | Unknown | Unknown |
Close Sales CRM for small teams with built-in calling, email, SMS and AI features, and a HubSpot sync for marketing data. | Solo $9, Essentials $35, Growth $99, Scale $139 per user/mo billed annually ($19, $49, $109, $149 billed monthly) | No | Yes | Unknown |
Capsule CRM Simple CRM for small businesses: sales pipelines, project boards, workflow automations, AI contact enrichment and summaries, with Transpond email marketing as a native add-on. | Free $0 (2 users, 250 contacts); Starter $18, Growth $36, Advanced $54, Ultimate $72 per user/mo billed annually (annual saves up to 18%); Marketing add-on (Transpond) from $11/mo | Yes | Unknown | Unknown |
Streak CRM that lives inside Gmail: shared pipelines, boxed email threads, mail merge, snippets, and AI credits for drafting and pipeline help, aimed at small teams that sell from their inbox. | Free (email power tools: tracking, snippets, 50 mail merges/day; no CRM pipelines); Pro $49, Pro+ $69, Enterprise $129 per user/mo billed annually ($59, $89, $159 billed monthly) | Yes | Unknown | Unknown |
GoHighLevel All-in-one CRM and marketing platform built for agencies: pipelines, funnels, email and SMS, calendars, workflow automation and Conversation/Voice AI, with white-label sub-accounts. | Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS mode), or $970, $2,970 and $4,970 billed yearly; unlimited contacts and users on all plans; usage-based charges for phone, SMS, email and AI; AI Employee add-on from $50/mo per sub-account | No | Unknown | Unknown |
folk AI CRM for small sales teams: pipelines, contact enrichment, email campaigns and sequences, a LinkedIn extension and AI assistants for research and follow-ups. | Standard $24, Premium $48, Enterprise from $80 per member/mo billed annually ($30, $60, from $100 billed monthly; annual saves 20%) | No | Unknown | Unknown |
Salesflare Automated CRM for small B2B teams: it fills contacts and companies from email and calendars, tracks email and website visits, and works from Gmail, Outlook, LinkedIn and a mobile app. | Growth $29, Pro $49, Enterprise $99 per user/mo billed annually ($39, $64, $124 billed monthly); Enterprise minimum 5 users; lead credit packs 250/$39, 500/$69, 1,000/$129 | No | Unknown | Unknown |
Order: tools with public pricing first, then those matching HubSpot's CRM support, then free plans. This is not a quality ranking. Data checked on vendor sites on 2026-10-18.
Yes. Attio, Day.ai, Capsule CRM and Streak have a free plan, according to their pricing pages. HubSpot: free plan yes.
10 of the 10 alternatives publish prices, including Attio, Lightfield, Rox and Day.ai. The rest quote through sales. Prices were checked on each vendor's own pricing page.
Attio, Close, Capsule CRM, Streak, GoHighLevel and folk offer a free trial, according to their sites. HubSpot: free trial unknown.
Use what's included if you're on HubSpot; add n8n for cross-system jobs Breeze can't reach.
AI-native CRM with automatic enrichment, workflows, call intelligence and agents.
AI-native CRM that captures conversations and runs pipeline and outbound automations.
Agentic revenue platform: account research, monitoring, outreach and deal management agents on your CRM data.
AI-native CRM and agents that capture context from email, meetings and Slack automatically.
Sales CRM for small teams with built-in calling, email, SMS and AI features, and a HubSpot sync for marketing data.
Simple CRM for small businesses: sales pipelines, project boards, workflow automations, AI contact enrichment and summaries, with Transpond email marketing as a native add-on.