Directory / CRM Hygiene & Data Cleanup

CRM Hygiene & Data Cleanup

Agents and tools that dedupe, standardize, validate and fix CRM records. 11 listings, 5 with public pricing.

CRM Hygiene & Data Cleanup

Cloudingo

Salesforce deduplication and data-quality tool with scheduled, filter-based merges and imports.

Standard $2,500/yr, Professional $6,000/yr, Enterprise $10,000/yr (per Salesforce org, billed annually)
Public pricing Salesforce Free trial
CRM Hygiene & Data Cleanup

DataGroomr

Machine-learning deduplication for Salesforce with a live-dedupe option and mass merge.

Professional $3,995/yr (as shown in on-page calculator); add-ons e.g. $100/user/yr Lightning-only users, $500/yr extra Live Dedupe dataset; Enterprise: talk to sales
Public pricing HubSpot Salesforce Free trial
CRM Hygiene & Data Cleanup

Delpha

AI data-quality agent for Salesforce: dedupe, data quality scoring and enrichment inside the org.

Starter $300/mo (billed $3,600/yr), Pro $1,000/mo (billed $12,000/yr), Enterprise: talk to sales
Public pricing Salesforce
CRM Hygiene & Data Cleanup

Dropcontact

GDPR-focused B2B enrichment that fills in emails and firmographics, auto-merges duplicate contacts and companies, and flags job changes inside HubSpot, Salesforce and Pipedrive.

Email Finder: Starter €79/mo, Growth €120/mo (500 credits/mo, monthly; yearly saves 20%); Enterprise from 200k credits/mo: contact; CRM Integration Suite: talk to an expert
Public pricing HubSpot Salesforce Free trial
CRM Hygiene & Data Cleanup

Insycle

No-code CRM data management: dedupe, bulk-update, standardize and associate records in HubSpot and Salesforce.

$100/mo (one module), $150/mo (two modules), $200/mo (all modules); Custom: contact us
Public pricing HubSpot Salesforce Free trial
CRM Hygiene & Data Cleanup

Openprise

RevOps data orchestration platform for cleansing, enrichment, lead-to-account matching and routing.

Custom quote ('Talk to sales')
Contact sales HubSpot Salesforce
CRM Hygiene & Data Cleanup

Plauti

Native Salesforce and Dynamics data management: duplicate prevention, merge, verification and record routing.

Priced by record volume; not published ('Get pricing')
Contact sales Salesforce
CRM Hygiene & Data Cleanup

Rattle

Slack-based deal alerts and a CRM Data Agent that suggests and validates key CRM field updates. Its new product is Von.

Unknown (pricing URL redirects to homepage; demo only)
Pricing unknown Salesforce
CRM Hygiene & Data Cleanup

Syncari

Multi-directional data sync and entity resolution that unifies and dedupes records across GTM systems.

Single plan, price not published ('Let's Talk')
Contact sales HubSpot Salesforce Free trial
CRM Hygiene & Data Cleanup

Traction Complete

Agentic data management suite for Salesforce: lead-to-account matching, hierarchies, dedupe and routing.

Unknown (pricing page returns 404; demo only)
Pricing unknown Salesforce
CRM Hygiene & Data Cleanup

Validity DemandTools

Long-standing Salesforce data-quality suite for mass dedupe, standardization, import and modify jobs.

Not published (pricing URL redirects to validity.com; 'Contact sales')
Contact sales Salesforce

Guides & comparisons

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