Make vs Zapier
The two biggest hosted no-code automation tools. Both have free plans, HubSpot and Salesforce apps and AI agent features. Make is usually cheaper per action and more visual for branching logic; Zapier connects to more apps and is the simplest for one-trigger, one-action automations.
| Make | Zapier | |
|---|---|---|
| What it is | Visual workflow automation and AI agent platform with HubSpot and Salesforce apps among 1,000+ integrations. | AI agents on top of Zapier's 8,000+ app integrations, alongside Zaps, Tables and Forms. |
| Pricing | Free $0 (1,000 credits/mo); Core $9/mo, Pro $16/mo, Teams $29/mo (10,000 credits/mo, billed annually); Enterprise: contact sales | Free $0 (100 tasks/mo); paid from $19.99/mo and from $69/mo; Enterprise: contact sales |
| Pricing model | Public pricing | Public pricing |
| Free plan | Yes | Yes |
| Free trial | Unknown | Yes |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-17 | 2026-10-18 |
| Source | make.com | zapier.com |
Prices as shown on each vendor's site on 2026-10-17. Vendors change prices often, so confirm before you buy.
Which one should you pick?
Pick Make if…
you build branching, multi-step scenarios and want more runs for the money, with a visual canvas.
Pick Zapier if…
you value the widest app catalog (8,000+) and the easiest setup for simple automations, and want agents next to your Zaps.
Zapier: This is the 'build' option. Versus n8n: Zapier is faster to start, while n8n is cheaper at volume and self-hostable.
Read the full build-vs-buy guide for RevOps Copilots & Agent Builders →
FAQ
Does Make or Zapier publish its pricing?
Make: yes. Free $0 (1,000 credits/mo); Core $9/mo, Pro $16/mo, Teams $29/mo (10,000 credits/mo, billed annually); Enterprise: contact sales. Zapier: yes. Free $0 (100 tasks/mo); paid from $19.99/mo and from $69/mo; Enterprise: contact sales. Checked 2026-10-17 on the vendors' pricing pages.
Do Make and Zapier work with HubSpot and Salesforce?
Make: HubSpot yes, Salesforce yes. Zapier: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Is there a free plan for Make or Zapier?
Make: Yes. Zapier: Yes.
Should I build this in n8n instead of buying Make or Zapier?
Make: This is a 'build' option, like n8n and Zapier. Make bills per action (credits), n8n per full workflow execution, so compare cost at your volume before you pick. Zapier: This is the 'build' option. Versus n8n: Zapier is faster to start, while n8n is cheaper at volume and self-hostable.
Keep comparing
Make
Visual workflow automation and AI agent platform with HubSpot and Salesforce apps among 1,000+ integrations.
Zapier Agents
AI agents on top of Zapier's 8,000+ app integrations, alongside Zaps, Tables and Forms.