Attio is an AI-native CRM with automatic enrichment, workflows, call intelligence and agents. HubSpot is a full customer platform with its Breeze AI assistant and agents built in. Both have a free plan and publish per-seat prices.
you want a lean, AI-native CRM with automatic enrichment and workflows at a published per-user price (Plus is €31/user/mo on annual billing).
PricingFree €0; Plus €31/user/mo; Pro €74/user/mo (annual; €39/€93 monthly); Enterprise: talk to sales
Visit Attio See pricingyou want the broader HubSpot customer platform with Breeze AI included, and expect to grow into Professional or Enterprise seats.
PricingCustomer Platform: Free €0; Starter €7/seat/mo (marked limited-time 65% off); Professional €90/seat/mo; Enterprise €175/seat/mo (annual, shown in EUR)
Visit HubSpot See pricingBoth let you start free, so test both with your own data. Attio is the leaner, AI-first CRM; HubSpot is the bigger platform around the CRM. Both prices were shown in EUR in our check from Sweden, so USD prices may differ.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Attio | Visit HubSpot |
|---|---|---|
| What it is | AI-native CRM with automatic enrichment, workflows, call intelligence and agents. | HubSpot's AI layer (Breeze assistant and agents) across the HubSpot customer platform, including data and prospecting agents. |
| Pricing | Free €0; Plus €31/user/mo; Pro €74/user/mo (annual; €39/€93 monthly); Enterprise: talk to sales | Customer Platform: Free €0; Starter €7/seat/mo (marked limited-time 65% off); Professional €90/seat/mo; Enterprise €175/seat/mo (annual, shown in EUR) |
| Pricing model | Public pricing | Public pricing |
| Free plan | Yes | Yes |
| Free trial | Yes | Unknown |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-18 | 2026-10-18 |
| Source | attio.com | hubspot.com |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Attio: It's a CRM, so it's a buy. Its API and workflows pair well with n8n.
HubSpot: Use what's included if you're on HubSpot; add n8n for cross-system jobs Breeze can't reach.
Read the full build-vs-buy guide for RevOps Copilots & Agent BuildersThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
Both let you start free, so test both with your own data. Attio is the leaner, AI-first CRM; HubSpot is the bigger platform around the CRM. Both prices were shown in EUR in our check from Sweden, so USD prices may differ.
Attio: yes. Free €0; Plus €31/user/mo; Pro €74/user/mo (annual; €39/€93 monthly); Enterprise: talk to sales. HubSpot: yes. Customer Platform: Free €0; Starter €7/seat/mo (marked limited-time 65% off); Professional €90/seat/mo; Enterprise €175/seat/mo (annual, shown in EUR). Checked 2026-10-18 on the vendors' pricing pages.
Attio: HubSpot yes, Salesforce yes. HubSpot: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Attio: Yes. HubSpot: Yes.
AI-native CRM with automatic enrichment, workflows, call intelligence and agents.
HubSpot's AI layer (Breeze assistant and agents) across the HubSpot customer platform, including data and prospecting agents.
