Unify is an AI prospecting platform that combines signals, enrichment, AI agents and sequencing. Clay is a data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent. Both have a free plan, publish their prices and integrate with HubSpot and Salesforce.
you want signals, enrichment and sequencing in one tool, priced per seat from $20/mo, with managed mailboxes as a $25/mo add-on.
PricingFree $0; $20/seat/mo; $60/seat/mo; Enterprise: contact sales; mailboxes $25/mo
Visit Unify See pricingyou want to build your own enrichment workflows across 100+ data providers and feed the results into your existing sequencer or CRM.
PricingFree plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact
Visit Clay See pricingUnify is the cheaper per-seat way to go from signal to sent email in one place. Clay is the more flexible data and workflow layer, starting at $167/mo on Launch. Both have free plans, so test each on a real list before you pay.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Unify | Visit Clay |
|---|---|---|
| What it is | AI prospecting platform combining signals, enrichment, AI agents and sequencing. | Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent. |
| Pricing | Free $0; $20/seat/mo; $60/seat/mo; Enterprise: contact sales; mailboxes $25/mo | Free plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact |
| Pricing model | Public pricing | Public pricing |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-20 | 2026-10-30 |
| Source | unifygtm.com | clay.com |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Unify: Buy for signals and sequencing; low-cost self-serve tiers make DIY hard to justify.
Clay: Usually buy. Clay is already the 'build' option for enrichment; recreating waterfall enrichment in n8n means managing many API contracts yourself.
Read the full build-vs-buy guide for RevOps Copilots & Agent BuildersThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
Unify is the cheaper per-seat way to go from signal to sent email in one place. Clay is the more flexible data and workflow layer, starting at $167/mo on Launch. Both have free plans, so test each on a real list before you pay.
Unify: yes. Free $0; $20/seat/mo; $60/seat/mo; Enterprise: contact sales; mailboxes $25/mo. Clay: yes. Free plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact. Checked 2026-10-20 on the vendors' pricing pages.
Unify: HubSpot yes, Salesforce yes. Clay: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Unify: Yes. Clay: Yes.
Unify: Buy for signals and sequencing; low-cost self-serve tiers make DIY hard to justify. Clay: Usually buy. Clay is already the 'build' option for enrichment; recreating waterfall enrichment in n8n means managing many API contracts yourself.
AI prospecting platform combining signals, enrichment, AI agents and sequencing.
Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent.
