Directory / Alternatives / Clay
Clay alternatives
Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent. Clay publishes its pricing (Free plan; Launch $167/mo; Growth $446/mo (recommended); usage add-ons from $54/mo; Enterprise: contact), so the usual reason to look around is fit: a different feature focus, CRM, or price point.
Clay at a glance
- Pricing
- Free plan; Launch $167/mo; Growth $446/mo (recommended); usage add-ons from $54/mo; Enterprise: contact
- Free plan / trial
- Yes / Yes
- HubSpot / Salesforce
- Yes / Yes
- Last checked
- 2026-10-17
13 alternatives, public pricing first
| Tool | Pricing | Free plan | HubSpot | Salesforce |
|---|---|---|---|---|
| Apollo.io B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment. | Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo | Yes | Yes | Yes |
| Lusha Self-serve B2B contact and company data with bulk enrichment and CRM integrations. | Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo (billed yearly, 1 seat); Scale: contact sales | Yes | Yes | Yes |
| Persana AI AI prospecting and enrichment platform with signals, waterfall enrichment and agent workflows. | Free $0/mo; paid tiers $68/mo, $151/mo, $400/mo, $600/mo; high-volume: contact us | Yes | Yes | Yes |
| Chili Piper Inbound routing and instant scheduling from forms, with enrichment credits and AI actions. | Routing & Scheduling from $1,250/mo ($15,000/yr, 15 seats incl., $45/seat/mo after); next tier from $3,500/mo (30 seats incl.); ChiliCal standalone $12/user/mo; Experiences from $42k/yr | No | Yes | Yes |
| Default Inbound pipeline platform: form enrichment, qualification, routing, scheduling and workflow automation. | Core $12,000/yr (24k enrichment credits, 200k workflow runs); higher tier $25,000/yr; extra seats $540/user/yr; extra credits $0.10 | No | Yes | Yes |
| RevenueHero Inbound demo scheduling and routing for HubSpot and Salesforce forms. | Platform fee $79/mo + $25/user/mo (Inbound Essentials) or $35/user/mo (higher tier), monthly billing | No | Yes | Yes |
| Distribution Engine Salesforce-native lead, case and account assignment with round robin, capacity and availability rules. | Starter $20, Advanced $35, Unlimited $55 USD/user/mo, billed annually | No | No | Yes |
| FullEnrich Waterfall email and phone enrichment that aggregates many data providers behind one credit system. | Free trial; credit-based (e.g. 1,000 credits/mo at $0.055/credit; Pro 15K credits $720/mo); Enterprise: contact sales | No | Yes | Unknown |
| Anymail Finder Email finder and verification API that only charges for verified emails; connects to CRMs via Zapier, Make, n8n, Clay or its API. | From $29/mo (400 credits) to $799/mo (100k credits), billed monthly; yearly saves 33%; credits used only when a verified email is found | No | Unknown | Unknown |
| Warmly Website visitor identification, intent signals and AI agents that engage and route in-market accounts. | Plans 'starting at' $10,000, $20,000 and $30,000 (billing period not stated in page text); some modules: contact | No | Unknown | Unknown |
| Cognism Compliance-focused B2B contact data with strong European phone coverage and CRM enrichment. | Personalised quote ('Talk to sales') | No | Yes | Yes |
| ZoomInfo Enterprise B2B data, intent signals and GTM workspace, plus CRM enrichment and AI account summaries. | Not published ('Contact sales') | No | Yes | Yes |
| LeanData Salesforce-native GTM orchestration: lead-to-account matching, routing, round robin and BookIt scheduling. | Editions (Advanced, Premium) not priced publicly ('Schedule a demo') | No | Unknown | Yes |
Order: tools with public pricing first, then those matching Clay's CRM support, then free plans. This is not a quality ranking. Data checked on vendor sites on 2026-10-17.
Or build it in n8n?Usually buy. Clay is already the 'build' option for enrichment; recreating waterfall enrichment in n8n means managing many API contracts yourself. Read the Lead Routing & Enrichment build-vs-buy guide →
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Head-to-head comparisons
Top picks
Lead Routing & Enrichment
Apollo.io
B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment.
Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo
Public pricing HubSpot Salesforce Free trial Free plan
Lead Routing & Enrichment
Lusha
Self-serve B2B contact and company data with bulk enrichment and CRM integrations.
Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo (billed yearly, 1 seat); Scale: contact sales
Public pricing HubSpot Salesforce Free plan
Lead Routing & Enrichment
Persana AI
AI prospecting and enrichment platform with signals, waterfall enrichment and agent workflows.
Free $0/mo; paid tiers $68/mo, $151/mo, $400/mo, $600/mo; high-volume: contact us
Public pricing HubSpot Salesforce Free trial Free plan
Lead Routing & Enrichment
Chili Piper
Inbound routing and instant scheduling from forms, with enrichment credits and AI actions.
Routing & Scheduling from $1,250/mo ($15,000/yr, 15 seats incl., $45/seat/mo after); next tier from $3,500/mo (30 seats incl.); ChiliCal standalone $12/user/mo; Experiences from $42k/yr
Public pricing HubSpot Salesforce
Lead Routing & Enrichment
Default
Inbound pipeline platform: form enrichment, qualification, routing, scheduling and workflow automation.
Core $12,000/yr (24k enrichment credits, 200k workflow runs); higher tier $25,000/yr; extra seats $540/user/yr; extra credits $0.10
Public pricing HubSpot Salesforce
Lead Routing & Enrichment
RevenueHero
Inbound demo scheduling and routing for HubSpot and Salesforce forms.
Platform fee $79/mo + $25/user/mo (Inbound Essentials) or $35/user/mo (higher tier), monthly billing
Public pricing HubSpot Salesforce