Clay vs ZoomInfo
Clay and ZoomInfo both put contact and company data into your CRM, but in opposite ways. ZoomInfo is one large proprietary database on an annual contract. Clay is a workflow builder that waterfalls across 100+ data providers, and publishes its prices.
| Clay | ZoomInfo | |
|---|---|---|
| What it is | Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent. | Enterprise B2B data, intent signals and GTM workspace, plus CRM enrichment and AI account summaries. |
| Pricing | Free plan; Launch $167/mo; Growth $446/mo (recommended); usage add-ons from $54/mo; Enterprise: contact | Not published ('Contact sales') |
| Pricing model | Public pricing | Contact sales |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-18 | 2026-10-18 |
| Source | clay.com | zoominfo.com |
Prices as shown on each vendor's site on 2026-10-18. Vendors change prices often, so confirm before you buy.
Which one should you pick?
Pick Clay if…
you want to combine many data sources, build custom research and enrichment workflows, and start on a free plan with published pricing.
Pick ZoomInfo if…
you want one enterprise database with intent signals and a GTM workspace your whole team uses, under a negotiated contract.
ZoomInfo: Buy the data if you need it; the enrichment and routing workflows on top are a good fit for n8n.
Read the full build-vs-buy guide for Lead Routing & Enrichment →
FAQ
Does Clay or ZoomInfo publish its pricing?
Clay: yes. Free plan; Launch $167/mo; Growth $446/mo (recommended); usage add-ons from $54/mo; Enterprise: contact. ZoomInfo: no (contact sales). Checked 2026-10-18 on the vendors' pricing pages.
Do Clay and ZoomInfo work with HubSpot and Salesforce?
Clay: HubSpot yes, Salesforce yes. ZoomInfo: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Is there a free plan for Clay or ZoomInfo?
Clay: Yes. ZoomInfo: No.
Should I build this in n8n instead of buying Clay or ZoomInfo?
Clay: Usually buy. Clay is already the 'build' option for enrichment; recreating waterfall enrichment in n8n means managing many API contracts yourself. ZoomInfo: Buy the data if you need it; the enrichment and routing workflows on top are a good fit for n8n.
Keep comparing
Clay
Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent.
ZoomInfo
Enterprise B2B data, intent signals and GTM workspace, plus CRM enrichment and AI account summaries.