Clay and Bitscale are spreadsheet-style GTM data platforms that run waterfall enrichment across many data providers with AI agents on top. Both have a free plan and integrate with HubSpot and Salesforce on their higher tiers.
you want the bigger ecosystem and a cheaper entry tier: Clay pulls from 150+ providers with its Claygent AI agent, Launch is $185/mo and Growth $495/mo billed monthly ($167 and $446 billed annually), CRM auto-sync starts on Growth, and there is a 14-day trial.
PricingFree plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact
Visit Clay See pricingyou want lots of credits in a flat monthly plan: Growth is $349/mo with 15,000 credits and two-way HubSpot sync, Booster $799/mo with 50,000 credits and Salesforce, credits roll over up to 3x and are only spent when a provider returns a valid result, with a free plan of 200 credits.
PricingFree $0 (200 credits); Growth $349/mo (15,000 credits); Booster $799/mo (50,000 credits) billed monthly (annual saves 10%); Enterprise annual from $15K
Visit Bitscale See pricingClay's Launch plan is the cheaper start and its free plan includes unlimited seats, but CRM sync waits for Growth. Bitscale costs more up front but adds two-way HubSpot sync at its first paid tier. Test your own enrichment on both free plans before you buy.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Clay | Visit Bitscale |
|---|---|---|
| What it is | Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent. | GTM data platform with AI agents, email and phone waterfalls across 100+ data sources, and live buying signals in a spreadsheet-style grid. |
| Pricing | Free plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact | Free $0 (200 credits); Growth $349/mo (15,000 credits); Booster $799/mo (50,000 credits) billed monthly (annual saves 10%); Enterprise annual from $15K |
| Pricing model | Public pricing | Public pricing |
| Free plan | Yes | Yes |
| Free trial | Yes | Unknown |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-30 | 2026-10-30 |
| Source | clay.com | bitscale.ai |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Clay: Usually buy. Clay is already the 'build' option for enrichment; recreating waterfall enrichment in n8n means managing many API contracts yourself.
Bitscale: Buy the data access; you cannot DIY 100+ data sources. Pushing enriched rows into the CRM and alerting owners is easy to extend in n8n.
Read the full build-vs-buy guide for Lead Routing & EnrichmentThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
Clay's Launch plan is the cheaper start and its free plan includes unlimited seats, but CRM sync waits for Growth. Bitscale costs more up front but adds two-way HubSpot sync at its first paid tier. Test your own enrichment on both free plans before you buy.
Clay: yes. Free plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact. Bitscale: yes. Free $0 (200 credits); Growth $349/mo (15,000 credits); Booster $799/mo (50,000 credits) billed monthly (annual saves 10%); Enterprise annual from $15K. Checked 2026-10-30 on the vendors' pricing pages.
Clay: HubSpot yes, Salesforce yes. Bitscale: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Clay: Yes. Bitscale: Yes.
Clay: Usually buy. Clay is already the 'build' option for enrichment; recreating waterfall enrichment in n8n means managing many API contracts yourself. Bitscale: Buy the data access; you cannot DIY 100+ data sources. Pushing enriched rows into the CRM and alerting owners is easy to extend in n8n.
Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent.
GTM data platform with AI agents, email and phone waterfalls across 100+ data sources, and live buying signals in a spreadsheet-style grid.
