Clay
Lead Routing & EnrichmentData enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent.
Gumloop is an AI workflow and agent builder with a visual canvas, popular for GTM and ops automations. Pro starts at $37/mo with 20k credits/mo and a 14-day free trial; Enterprise is custom. If you want self-hosting, a free tier, a larger app library or automation that starts from a browser extension, these are the workflow and agent builders we track. Gumloop publishes its pricing (Pro from $37/mo (20k credits/mo, 14-day free trial); Enterprise: custom), so the usual reason to look around is fit: a different feature focus, CRM, or price point.
| Tool | Pricing | Free plan | HubSpot | Salesforce |
|---|---|---|---|---|
Clay Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent. | Free plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact | Yes | Yes | Yes |
Cargo Revenue orchestration platform with AI agents, workflows and 100+ integrations for GTM teams. | From $0/mo; tiers from $165/mo, $250/mo, $1,190/mo and $3,000/mo | Yes | Yes | Yes |
Lindy No-code AI agent builder for email, meetings, CRM updates and sales workflows. | Free $0 ($50 in credits for 7 days, no card); Team $49.99/user/mo (5,000 credits per user, pooled across the team); top-ups $10 per 1,000 credits; Enterprise: custom | Yes | Yes | Yes |
Make Visual workflow automation and AI agent platform with HubSpot and Salesforce apps among 1,000+ integrations. | Free $0 (1,000 credits/mo); Core $9/mo, Pro $16/mo, Teams $29/mo (10,000 credits/mo, billed annually); Enterprise: contact sales | Yes | Yes | Yes |
Zapier Agents AI agents on top of Zapier's 8,000+ app integrations, alongside Zaps, Tables and Forms. | Free $0 (100 tasks/mo); paid from $19.99/mo and from $69/mo; Enterprise: contact sales | Yes | Yes | Yes |
n8n Workflow automation and AI agent builder you can self-host or use in the cloud, with HubSpot, Salesforce and AI Agent nodes. | Starter $20/mo (2.5K executions), Pro $50/mo (10K executions), Business $800/mo (40K executions, self-hosted) billed annually; Enterprise: contact sales; Community Edition free to self-host | Yes | Yes | Yes |
Bardeen AI GTM automation with scrapers, enrichment and agents, starting from a browser extension. | Basic $10/mo (+100 credits); Premium $50/mo (+1,000 credits); Enterprise: contact sales | Unknown | Yes | Yes |
Relevance AI No-code platform for building AI agent teams (an "AI workforce"), including a BDR agent, with 2,000+ integrations. | Enterprise plan via sales; no self-serve prices on the pricing page (checked 2026-11-04) | Unknown | Unknown | Yes |
Order: tools with public pricing first, then those matching Gumloop's CRM support, then free plans. This is not a quality ranking. Data checked on vendor sites on 2026-10-22.
Yes. Clay, Cargo, Lindy and Make have a free plan, according to their pricing pages, and 2 more in the table above. Gumloop: free plan unknown.
7 of the 8 alternatives publish prices, including Clay, Cargo, Lindy and Make. The rest quote through sales. Prices were checked on each vendor's own pricing page.
Clay, Cargo, Lindy, Make, Zapier Agents and n8n confirm both HubSpot and Salesforce integrations on their own sites, plus 1 more in the table. "Unknown" in the table means we could not confirm it, not that it is missing.
Same tier as n8n/Make. Pick based on team skills; n8n wins on self-hosting and per-execution cost.
Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent.
Revenue orchestration platform with AI agents, workflows and 100+ integrations for GTM teams.
No-code AI agent builder for email, meetings, CRM updates and sales workflows.
Visual workflow automation and AI agent platform with HubSpot and Salesforce apps among 1,000+ integrations.
AI agents on top of Zapier's 8,000+ app integrations, alongside Zaps, Tables and Forms.
Workflow automation and AI agent builder you can self-host or use in the cloud, with HubSpot, Salesforce and AI Agent nodes.