Best lead routing software (2026)
Lead routing software assigns every new lead to the right rep fast: by territory, segment, account owner or round robin, often with instant meeting booking straight from the form. Done well, it is one of the biggest speed-to-lead wins in RevOps.
Some tools are Salesforce-native and built around lead-to-account matching (LeanData, Distribution Engine). Others start from the form and the calendar, and work with HubSpot too (Chili Piper, RevenueHero, Default).
6 tools, 5 with public pricing. Every price and integration below was checked on the vendor's own site (last check 2026-10-18). Order is not a quality ranking.
At a glance
| Tool | Best for | Pricing | Free plan | HubSpot | Salesforce |
|---|---|---|---|---|---|
| Chili Piper | Instant form-to-meeting booking with routing, on HubSpot or Salesforce. | Routing & Scheduling from $1,250/mo ($15,000/yr, 15 seats incl., $45/seat/mo after); next tier from $3,500/mo (30 seats incl.); ChiliCal standalone $12/user/mo; Experiences from $42k/yr | No | Yes | Yes |
| LeanData | Salesforce teams with complex lead-to-account matching and territories. | Editions (Advanced, Premium) not priced publicly ('Schedule a demo') | No | Unknown | Yes |
| Default | An inbound pipeline platform: enrichment, qualification, routing and scheduling. | Core $12,000/yr (24k enrichment credits, 200k workflow runs); higher tier $25,000/yr; extra seats $540/user/yr; extra credits $0.10 | No | Yes | Yes |
| Distribution Engine | Low-cost, Salesforce-native round robin and assignment rules. | Starter $20, Advanced $35, Unlimited $55 USD/user/mo, billed annually | No | No | Yes |
| RevenueHero | Smaller teams wanting inbound scheduling and routing with monthly billing. | Platform fee $79/mo + $25/user/mo (Inbound Essentials) or $35/user/mo (higher tier), monthly billing | No | Yes | Yes |
| Koala | Routing on intent: alerting reps when target accounts are active on your site. | Free plan; Starter $200/mo; Growth $1,000/mo | Yes | Yes | Yes |
What to look for
- CRM: Salesforce-native tools are deeper on Salesforce; HubSpot teams need tools that support it natively.
- Lead-to-account matching so leads from existing accounts go to the account owner.
- Round robin with capacity, availability and out-of-office rules.
- Instant booking from the form, not just assignment.
- Price: platform fees and seat minimums vary a lot.
The tools
1. Chili Piper
Best for: Instant form-to-meeting booking with routing, on HubSpot or Salesforce.
Inbound routing and instant scheduling from forms, with enrichment credits and AI actions.
Pricing: Routing & Scheduling from $1,250/mo ($15,000/yr, 15 seats incl., $45/seat/mo after); next tier from $3,500/mo (30 seats incl.); ChiliCal standalone $12/user/mo; Experiences from $42k/yr (public pricing, source: chilipiper.com, checked 2026-10-18). HubSpot: Yes. Salesforce: Yes. Free plan: No.
2. LeanData
Best for: Salesforce teams with complex lead-to-account matching and territories.
Salesforce-native GTM orchestration: lead-to-account matching, routing, round robin and BookIt scheduling.
Pricing: Editions (Advanced, Premium) not priced publicly ('Schedule a demo') (contact sales, source: leandata.com, checked 2026-10-18). HubSpot: Unknown. Salesforce: Yes. Free plan: No.
3. Default
Best for: An inbound pipeline platform: enrichment, qualification, routing and scheduling.
Inbound pipeline platform: form enrichment, qualification, routing, scheduling and workflow automation.
Pricing: Core $12,000/yr (24k enrichment credits, 200k workflow runs); higher tier $25,000/yr; extra seats $540/user/yr; extra credits $0.10 (public pricing, source: default.com, checked 2026-10-18). HubSpot: Yes. Salesforce: Yes. Free plan: No.
4. Distribution Engine
Best for: Low-cost, Salesforce-native round robin and assignment rules.
Salesforce-native lead, case and account assignment with round robin, capacity and availability rules.
Pricing: Starter $20, Advanced $35, Unlimited $55 USD/user/mo, billed annually (public pricing, source: distributionengine.com, checked 2026-10-18). HubSpot: No. Salesforce: Yes. Free plan: No.
5. RevenueHero
Best for: Smaller teams wanting inbound scheduling and routing with monthly billing.
Inbound demo scheduling and routing for HubSpot and Salesforce forms.
Pricing: Platform fee $79/mo + $25/user/mo (Inbound Essentials) or $35/user/mo (higher tier), monthly billing (public pricing, source: revenuehero.io, checked 2026-10-18). HubSpot: Yes. Salesforce: Yes. Free plan: No.
6. Koala
Best for: Routing on intent: alerting reps when target accounts are active on your site.
Website and product intent signals that tell reps which accounts are active, with HubSpot and Salesforce sync.
Pricing: Free plan; Starter $200/mo; Growth $1,000/mo (public pricing, source: getkoala.com, checked 2026-10-18). HubSpot: Yes. Salesforce: Yes. Free plan: Yes.
FAQ
What is lead routing?
Lead routing is the automatic assignment of new leads to the right owner, based on rules like territory, segment, account ownership or round robin, ideally within minutes.
Can HubSpot or Salesforce route leads without extra software?
Both have basic assignment rules and round robin. Dedicated tools add lead-to-account matching, capacity rules and instant booking.
What does lead routing software cost?
From about $20/user/mo (Distribution Engine, billed annually) to platform plans from $1,250/mo (Chili Piper) or $12,000/yr (Default). LeanData quotes through sales.
Keep researching
- Chili Piper vs LeanData
- Chili Piper alternatives
- Build lead routing in n8n or buy?
- All Lead Routing & Enrichment tools
- All buyer's guides
Chili Piper
Inbound routing and instant scheduling from forms, with enrichment credits and AI actions.
LeanData
Salesforce-native GTM orchestration: lead-to-account matching, routing, round robin and BookIt scheduling.
Default
Inbound pipeline platform: form enrichment, qualification, routing, scheduling and workflow automation.