Directory / Comparisons / Apollo.io vs Lusha

Apollo.io vs Lusha

Both have a free plan and published prices, so you can test either without a sales call. Lusha is a lighter contact-lookup and enrichment tool; Apollo adds sequencing and inbound routing on top of its database.

	Apollo.io	Lusha
What it is	B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment.	Self-serve B2B contact and company data with bulk enrichment and CRM integrations.
Pricing	Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo	Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo (billed yearly, 1 seat); Scale: contact sales
Pricing model	Public pricing	Public pricing
Free plan	Yes	Yes
Free trial	Yes	Unknown
HubSpot	Yes	Yes
Salesforce	Yes	Yes
Last checked	2026-10-17	2026-10-17
Source	apollo.io	lusha.com

Prices as shown on each vendor's site on 2026-10-17. Vendors change prices often, so confirm before you buy.

Which one should you pick?

Pick Apollo.io if…

you want data and outreach (sequences, inbound routing) in one seat-based tool.

Pick Lusha if…

you mainly need contact lookups and bulk CRM enrichment at a low entry price, and run outreach somewhere else.

Build it in n8n instead?Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API.

Lusha: Buy the data. A cheap n8n flow can enrich new CRM contacts via Lusha's API on create.

Read the full build-vs-buy guide for Lead Routing & Enrichment →

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FAQ

Does Apollo.io or Lusha publish its pricing?

Apollo.io: yes. Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo. Lusha: yes. Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo (billed yearly, 1 seat); Scale: contact sales. Checked 2026-10-17 on the vendors' pricing pages.

Do Apollo.io and Lusha work with HubSpot and Salesforce?

Apollo.io: HubSpot yes, Salesforce yes. Lusha: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.

Is there a free plan for Apollo.io or Lusha?

Apollo.io: Yes. Lusha: Yes.

Should I build this in n8n instead of buying Apollo.io or Lusha?

Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API. Lusha: Buy the data. A cheap n8n flow can enrich new CRM contacts via Lusha's API on create.