Directory / Comparisons / ZoomInfo vs Cognism

ZoomInfo vs Cognism

Two enterprise contact-data vendors, both quote-only and both with HubSpot and Salesforce enrichment. Cognism positions itself on compliance and European phone coverage; ZoomInfo on intent signals and a broader GTM workspace.

	ZoomInfo	Cognism
What it is	Enterprise B2B data, intent signals and GTM workspace, plus CRM enrichment and AI account summaries.	Compliance-focused B2B contact data with strong European phone coverage and CRM enrichment.
Pricing	Not published ('Contact sales')	Personalised quote ('Talk to sales')
Pricing model	Contact sales	Contact sales
Free plan	No	No
Free trial	Yes	Unknown
HubSpot	Yes	Yes
Salesforce	Yes	Yes
Last checked	2026-10-17	2026-10-17
Source	zoominfo.com	cognism.com

Prices as shown on each vendor's site on 2026-10-17. Vendors change prices often, so confirm before you buy.

Which one should you pick?

Pick ZoomInfo if…

you sell mostly into North America and want intent signals and AI account summaries alongside the data.

Pick Cognism if…

your territory is Europe, direct dials matter to your reps, and compliance is a buying criterion.

Build it in n8n instead?ZoomInfo: Buy the data if you need it; the enrichment and routing workflows on top are a good fit for n8n.

Cognism: Buy the data; automate the enrichment schedule yourself if you want control over which fields get overwritten.

Read the full build-vs-buy guide for Lead Routing & Enrichment →

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FAQ

Does ZoomInfo or Cognism publish its pricing?

ZoomInfo: no (contact sales). Cognism: no (contact sales). Checked 2026-10-17 on the vendors' pricing pages.

Do ZoomInfo and Cognism work with HubSpot and Salesforce?

ZoomInfo: HubSpot yes, Salesforce yes. Cognism: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.

Is there a free plan for ZoomInfo or Cognism?

ZoomInfo: No. Cognism: No.

Should I build this in n8n instead of buying ZoomInfo or Cognism?

ZoomInfo: Buy the data if you need it; the enrichment and routing workflows on top are a good fit for n8n. Cognism: Buy the data; automate the enrichment schedule yourself if you want control over which fields get overwritten.