Directory / Comparisons / Apollo.io vs ZoomInfo

Apollo.io vs ZoomInfo

Both sell B2B contact data and plug into HubSpot and Salesforce. The big practical difference: Apollo publishes per-seat prices and has a free plan, while ZoomInfo only quotes through sales.

	Apollo.io	ZoomInfo
What it is	B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment.	Enterprise B2B data, intent signals and GTM workspace, plus CRM enrichment and AI account summaries.
Pricing	Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo	Not published ('Contact sales')
Pricing model	Public pricing	Contact sales
Free plan	Yes	No
Free trial	Yes	Yes
HubSpot	Yes	Yes
Salesforce	Yes	Yes
Last checked	2026-10-17	2026-10-17
Source	apollo.io	zoominfo.com

Prices as shown on each vendor's site on 2026-10-17. Vendors change prices often, so confirm before you buy.

Which one should you pick?

Pick Apollo.io if…

you want self-serve data plus sequencing and inbound routing at a known per-seat price, and want to start on the free plan.

Pick ZoomInfo if…

you need intent signals and an enterprise data contract with a GTM workspace on top, and you are fine negotiating price with sales.

Build it in n8n instead?Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API.

ZoomInfo: Buy the data if you need it; the enrichment and routing workflows on top are a good fit for n8n.

Read the full build-vs-buy guide for Lead Routing & Enrichment →

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FAQ

Does Apollo.io or ZoomInfo publish its pricing?

Apollo.io: yes. Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo. ZoomInfo: no (contact sales). Checked 2026-10-17 on the vendors' pricing pages.

Do Apollo.io and ZoomInfo work with HubSpot and Salesforce?

Apollo.io: HubSpot yes, Salesforce yes. ZoomInfo: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.

Is there a free plan for Apollo.io or ZoomInfo?

Apollo.io: Yes. ZoomInfo: No.

Should I build this in n8n instead of buying Apollo.io or ZoomInfo?

Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API. ZoomInfo: Buy the data if you need it; the enrichment and routing workflows on top are a good fit for n8n.