Both show you who is visiting your website and push it into your CRM. Leadfeeder identifies companies, scores intent and enriches contacts. RB2B identifies person-level visitor profiles and pushes them to Slack and your CRM. Both have a free plan and published prices.
you want company-level identification with intent scoring and contact enrichment, starting on the free Lite plan (last 100 companies a month).
PricingLite €0 (last 100 companies/mo, 7-day history); Discover from €79/mo, Activate from €369/mo billed annually (€113 and €527 billed monthly); Scale from €599/mo, billed annually only (annual saves 30%); Enterprise custom
Visit Leadfeeder See pricingyou sell mainly into the US and want person-level visitor alerts in Slack; the free plan includes 150 resolutions a month.
PricingFree $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/mo
Visit RB2B See pricingRB2B's person-level identification is US-focused, so if you sell in Europe or elsewhere, check the privacy rules first and start with Leadfeeder's company-level data. Both confirm HubSpot and Salesforce, and both free plans are enough to test on your own traffic.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Leadfeeder | Visit RB2B |
|---|---|---|
| What it is | Website visitor identification: shows which companies visit your site and what they look at, scores intent, enriches contacts and syncs accounts to your CRM. | Website visitor identification that pushes person-level visitor profiles to Slack and your CRM. |
| Pricing | Lite €0 (last 100 companies/mo, 7-day history); Discover from €79/mo, Activate from €369/mo billed annually (€113 and €527 billed monthly); Scale from €599/mo, billed annually only (annual saves 30%); Enterprise custom | Free $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/mo |
| Pricing model | Public pricing | Public pricing |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-23 | 2026-10-18 |
| Source | leadfeeder.com | rb2b.com |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Leadfeeder: Buy the identification data; routing visiting accounts to the right owner and Slack alert is a good n8n build on top.
RB2B: Buy the identification data; routing the visitor alerts to the right rep and CRM record is a good n8n build.
Read the full build-vs-buy guide for Lead Routing & EnrichmentThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
RB2B's person-level identification is US-focused, so if you sell in Europe or elsewhere, check the privacy rules first and start with Leadfeeder's company-level data. Both confirm HubSpot and Salesforce, and both free plans are enough to test on your own traffic.
Leadfeeder: yes. Lite €0 (last 100 companies/mo, 7-day history); Discover from €79/mo, Activate from €369/mo billed annually (€113 and €527 billed monthly); Scale from €599/mo, billed annually only (annual saves 30%); Enterprise custom. RB2B: yes. Free $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/mo. Checked 2026-10-23 on the vendors' pricing pages.
Leadfeeder: HubSpot yes, Salesforce yes. RB2B: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Leadfeeder: Yes. RB2B: Yes.
Leadfeeder: Buy the identification data; routing visiting accounts to the right owner and Slack alert is a good n8n build on top. RB2B: Buy the identification data; routing the visitor alerts to the right rep and CRM record is a good n8n build.
Website visitor identification: shows which companies visit your site and what they look at, scores intent, enriches contacts and syncs accounts to your CRM.
Website visitor identification that pushes person-level visitor profiles to Slack and your CRM.
