folk and HubSpot are both CRMs, but folk is built for small sales teams that work from email and LinkedIn, while HubSpot is a full customer platform. folk combines pipelines, contact enrichment, email campaigns and sequences, a LinkedIn extension and AI assistants for research and follow-ups. HubSpot covers marketing, sales, service, content and data hubs, with a free tier and the Breeze AI assistant and agents built in.
you're a small team that wants a CRM with outreach built in: Standard is $24, Premium $48 and Enterprise from $80 per member/mo billed annually ($30, $60 and from $100 monthly; annual saves 20%). Email sequences and dashboards start on Premium, and every new workspace gets a 2-week free trial with all premium features and no credit card.
PricingStandard $24, Premium $48, Enterprise from $80 per member/mo billed annually ($30, $60, from $100 billed monthly; annual saves 20%)
you want a free starting point with room to add marketing and service later: HubSpot's free tools cover up to 2 users with no credit card; on the US Sales Hub page Starter starts at $7/seat/mo (discount for new customers), Professional at $90/seat/mo and Enterprise at $150/seat/mo, with a required one-time onboarding fee of $1,500 (Professional) or $3,500 (Enterprise).
PricingCustomer Platform: Free €0; Starter €7/seat/mo (marked limited-time 65% off); Professional €90/seat/mo; Enterprise €175/seat/mo (annual, shown in EUR)
folk is the more focused tool for small teams doing prospecting and follow-ups from email and LinkedIn, with one price per member and no onboarding fee, but it has no free plan. HubSpot wins if you want a free CRM to start or a platform that grows into marketing automation and service; plan for the jump in cost at Professional. folk positions itself as a HubSpot alternative, so most teams choose one rather than run both.
Compare pricing and CRM support
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
AI CRM for small sales teams: pipelines, contact enrichment, email campaigns and sequences, a LinkedIn extension and AI assistants for research and follow-ups.
HubSpot's AI layer (Breeze assistant and agents) across the HubSpot customer platform, including data and prospecting agents.
Pricing
Standard $24, Premium $48, Enterprise from $80 per member/mo billed annually ($30, $60, from $100 billed monthly; annual saves 20%)
Customer Platform: Free €0; Starter €7/seat/mo (marked limited-time 65% off); Professional €90/seat/mo; Enterprise €175/seat/mo (annual, shown in EUR)
folk is the more focused tool for small teams doing prospecting and follow-ups from email and LinkedIn, with one price per member and no onboarding fee, but it has no free plan. HubSpot wins if you want a free CRM to start or a platform that grows into marketing automation and service; plan for the jump in cost at Professional. folk positions itself as a HubSpot alternative, so most teams choose one rather than run both.
Does folk or HubSpot publish its pricing?
folk: yes. Standard $24, Premium $48, Enterprise from $80 per member/mo billed annually ($30, $60, from $100 billed monthly; annual saves 20%). HubSpot: yes. Customer Platform: Free €0; Starter €7/seat/mo (marked limited-time 65% off); Professional €90/seat/mo; Enterprise €175/seat/mo (annual, shown in EUR). Checked 2026-11-04 on the vendors' pricing pages.
Do folk and HubSpot work with HubSpot and Salesforce?
folk: HubSpot unknown, Salesforce unknown. HubSpot: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Is there a free plan for folk or HubSpot?
folk: No. HubSpot: Yes.
Should I build this in n8n instead of buying folk or HubSpot?
folk: It is a CRM, so it is a buy. Its REST API (Premium) and Zapier/Make apps let n8n handle custom enrichment and routing around it. HubSpot: Use what's included if you're on HubSpot; add n8n for cross-system jobs Breeze can't reach.
AI CRM for small sales teams: pipelines, contact enrichment, email campaigns and sequences, a LinkedIn extension and AI assistants for research and follow-ups.
Free trial
Public pricingStandard $24, Premium $48, Enterprise from $80 per member/mo billed annually ($30, $60, from $100 billed monthly; annual saves 20%)
Get an email when folk or HubSpot change their pricing
We re-check both pricing pages, plus every other RevOps Copilots & Agent Builders tool we list. One short email a week: new tools, price changes we caught, one build-or-buy breakdown.
