Smartlead is a cold email tool built around unlimited mailboxes, warmup, mailbox rotation and a white-label client workspace for agencies. Apollo is a B2B contact database with enrichment, sequencing and inbound routing. Both publish prices and integrate with HubSpot and Salesforce.
you send cold email at volume across many mailboxes, or you run outbound for clients and want a white-label workspace. Plans start at $39/mo.
PricingBase $39/mo, Pro $94/mo, Smart $174/mo, Prime $379/mo billed monthly ($32, $78, $144, $315/mo billed yearly); add-ons extra
Visit Smartlead See pricingyou need the contact data as well as the sending, and want to start on a free plan or pay per seat from $49/mo.
PricingFree $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo
Visit Apollo See pricingThey solve different halves of outbound. Apollo finds and enriches the contacts, Smartlead is built to send at scale. Many teams use Apollo for data and a dedicated sender like Smartlead for deliverability. If you want one tool, Apollo covers both at lower volume.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Smartlead | Visit Apollo |
|---|---|---|
| What it is | Cold email automation with unlimited mailboxes, warmup, mailbox rotation, unified inbox, and a white-label client workspace for agencies. | B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment. |
| Pricing | Base $39/mo, Pro $94/mo, Smart $174/mo, Prime $379/mo billed monthly ($32, $78, $144, $315/mo billed yearly); add-ons extra | Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo |
| Pricing model | Public pricing | Public pricing |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-27 | 2026-10-18 |
| Source | smartlead.ai | apollo.io |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Smartlead: Buy for sending at volume. Its API and webhooks make it easy to route replies and sync activity to the CRM with n8n.
Apollo: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API.
Read the full build-vs-buy guide for Outbound & SequencingThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
They solve different halves of outbound. Apollo finds and enriches the contacts, Smartlead is built to send at scale. Many teams use Apollo for data and a dedicated sender like Smartlead for deliverability. If you want one tool, Apollo covers both at lower volume.
Smartlead: yes. Base $39/mo, Pro $94/mo, Smart $174/mo, Prime $379/mo billed monthly ($32, $78, $144, $315/mo billed yearly); add-ons extra. Apollo: yes. Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo. Checked 2026-10-27 on the vendors' pricing pages.
Smartlead: HubSpot yes, Salesforce yes. Apollo: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Smartlead: No. Apollo: Yes.
Smartlead: Buy for sending at volume. Its API and webhooks make it easy to route replies and sync activity to the CRM with n8n. Apollo: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API.
Cold email automation with unlimited mailboxes, warmup, mailbox rotation, unified inbox, and a white-label client workspace for agencies.
B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment.
