Apollo is a self-serve B2B database with sequencing built in, a free plan and per-seat prices. Cognism is compliance-focused contact data with strong European phone coverage, sold by quote. Both enrich HubSpot and Salesforce.
you want data plus sequences at a published per-seat price and want to start on the free plan.
PricingFree $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo
Visit Apollo.io See pricingyou sell into Europe, your reps need direct dials, and compliance is a buying criterion.
PricingPersonalised quote ('Talk to sales')
Visit Cognism See pricingPick by territory and use case: Apollo for self-serve data and outreach in one tool, Cognism when European phone data and compliance drive the decision.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Apollo.io | Visit Cognism |
|---|---|---|
| What it is | B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment. | Compliance-focused B2B contact data with strong European phone coverage and CRM enrichment. |
| Pricing | Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo | Personalised quote ('Talk to sales') |
| Pricing model | Public pricing | Contact sales |
| Free plan | Yes | No |
| Free trial | Yes | Unknown |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-18 | 2026-10-28 |
| Source | apollo.io | cognism.com |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API.
Cognism: Buy the data; automate the enrichment schedule yourself if you want control over which fields get overwritten.
Read the full build-vs-buy guide for Lead Routing & EnrichmentThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
Pick by territory and use case: Apollo for self-serve data and outreach in one tool, Cognism when European phone data and compliance drive the decision.
Apollo.io: yes. Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo. Cognism: no (contact sales). Checked 2026-10-18 on the vendors' pricing pages.
Apollo.io: HubSpot yes, Salesforce yes. Cognism: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Apollo.io: Yes. Cognism: No.
Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API. Cognism: Buy the data; automate the enrichment schedule yourself if you want control over which fields get overwritten.
B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment.
Compliance-focused B2B contact data with strong European phone coverage and CRM enrichment.
