lemlist is a multichannel outbound platform (email, LinkedIn, calls, SMS and WhatsApp) with a 650M+ lead database. Apollo is a B2B contact database with sequencing and inbound routing. Both publish prices and integrate with HubSpot and Salesforce.
outreach across several channels is the main job, and you want deliverability tools and AI agents for messaging next to the database.
PricingEmail $69/mo, Multichannel $109/mo billed monthly ($55 and $87/mo billed yearly); Enterprise: talk to sales; data and intent add-ons from $20/mo
Visit lemlist See pricingdata is the main job, you want a free plan to start, and email sequences from the same per-seat tool are enough.
PricingFree $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo
Visit Apollo.io See pricingApollo is data first with outreach attached; lemlist is outreach first with data attached. Apollo has a free plan, lemlist a 14-day free trial, so you can test both before paying.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit lemlist | Visit Apollo.io |
|---|---|---|
| What it is | Multichannel outbound (email, LinkedIn, calls, SMS, WhatsApp) with a 650M+ lead database, deliverability tools and AI agents for signals, enrichment and messaging. | B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment. |
| Pricing | Email $69/mo, Multichannel $109/mo billed monthly ($55 and $87/mo billed yearly); Enterprise: talk to sales; data and intent add-ons from $20/mo | Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo |
| Pricing model | Public pricing | Public pricing |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-10-26 | 2026-10-18 |
| Source | lemlist.com | apollo.io |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
lemlist: Buy the sequencer and deliverability. Its API and MCP make n8n a good fit for routing replies and syncing outcomes to the CRM.
Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API.
Read the full build-vs-buy guide for Outbound & SequencingThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
Apollo is data first with outreach attached; lemlist is outreach first with data attached. Apollo has a free plan, lemlist a 14-day free trial, so you can test both before paying.
lemlist: yes. Email $69/mo, Multichannel $109/mo billed monthly ($55 and $87/mo billed yearly); Enterprise: talk to sales; data and intent add-ons from $20/mo. Apollo.io: yes. Free $0; paid plans $49, $79 and $119 per seat/mo (top tier min. 3 seats); Inbound add-on from $119/team/mo. Checked 2026-10-26 on the vendors' pricing pages.
lemlist: HubSpot yes, Salesforce yes. Apollo.io: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
lemlist: No. Apollo.io: Yes.
lemlist: Buy the sequencer and deliverability. Its API and MCP make n8n a good fit for routing replies and syncing outcomes to the CRM. Apollo.io: Buy the data. You can't DIY a contact database; you can DIY the CRM-enrichment workflow around Apollo's API.
Multichannel outbound (email, LinkedIn, calls, SMS, WhatsApp) with a 650M+ lead database, deliverability tools and AI agents for signals, enrichment and messaging.
B2B contact database with enrichment, sequencing, inbound routing and CRM enrichment.
