lemlist vs Instantly
lemlist is a multichannel outbound platform with its own lead database; Instantly is built around high-volume cold email with unlimited sending accounts. Both publish prices.
| lemlist | Instantly | |
|---|---|---|
| What it is | Multichannel outbound (email, LinkedIn, calls, SMS, WhatsApp) with a 650M+ lead database, deliverability tools and AI agents for signals, enrichment and messaging. | Cold email platform with unlimited sending accounts and warmup, a lead database, an AI reply agent and a built-in CRM. |
| Pricing | Email $69/mo, Multichannel $109/mo billed monthly ($55 and $87/mo billed yearly); Enterprise: talk to sales; data and intent add-ons from $20/mo | Outreach: Growth $47/mo (5,000 emails/mo, 1,000 contacts), Hypergrowth $97/mo (125,000 emails/mo, 25,000 contacts), Light Speed $358/mo (500,000 emails/mo); Enterprise: custom; lead credits sold separately |
| Pricing model | Public pricing | Public pricing |
| Free plan | No | No |
| Free trial | Yes | Unknown |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Unknown |
| Last checked | 2026-10-17 | 2026-10-17 |
| Source | lemlist.com | instantly.ai |
Prices as shown on each vendor's site on 2026-10-17. Vendors change prices often, so confirm before you buy.Some links are affiliate links; we may earn a commission at no cost to you. It never affects rankings.
Which one should you pick?
Pick lemlist if…
you want email plus LinkedIn, calls, SMS and WhatsApp from one tool, and native Salesforce as well as HubSpot integration.
Pick Instantly if…
email volume and unlimited sending accounts with warmup are the priority.
Instantly: Buy the sending infrastructure; mailbox rotation, warmup and deliverability are not a DIY job. Use n8n to push positive replies into your CRM and Slack.
Read the full build-vs-buy guide for Outbound & Sequencing →
FAQ
Does lemlist or Instantly publish its pricing?
lemlist: yes. Email $69/mo, Multichannel $109/mo billed monthly ($55 and $87/mo billed yearly); Enterprise: talk to sales; data and intent add-ons from $20/mo. Instantly: yes. Outreach: Growth $47/mo (5,000 emails/mo, 1,000 contacts), Hypergrowth $97/mo (125,000 emails/mo, 25,000 contacts), Light Speed $358/mo (500,000 emails/mo); Enterprise: custom; lead credits sold separately. Checked 2026-10-17 on the vendors' pricing pages.
Do lemlist and Instantly work with HubSpot and Salesforce?
lemlist: HubSpot yes, Salesforce yes. Instantly: HubSpot yes, Salesforce unknown. "Unknown" means we could not confirm it on the vendor's site.
Is there a free plan for lemlist or Instantly?
lemlist: No. Instantly: No.
Should I build this in n8n instead of buying lemlist or Instantly?
lemlist: Buy the sequencer and deliverability. Its API and MCP make n8n a good fit for routing replies and syncing outcomes to the CRM. Instantly: Buy the sending infrastructure; mailbox rotation, warmup and deliverability are not a DIY job. Use n8n to push positive replies into your CRM and Slack.
Keep comparing
lemlist
Multichannel outbound (email, LinkedIn, calls, SMS, WhatsApp) with a 650M+ lead database, deliverability tools and AI agents for signals, enrichment and messaging.
Instantly
Cold email platform with unlimited sending accounts and warmup, a lead database, an AI reply agent and a built-in CRM.