Lead Routing & Enrichment · Comparison

RB2B vs Warmly

RB2B identifies website visitors at person level and pushes the profiles to Slack and your CRM. Warmly combines visitor identification with intent signals and AI agents that engage and route in-market accounts. RB2B has a free plan and self-serve prices; Warmly's plans start at $10,000 per year.

Checked on both vendors' sites Pricing & CRM fitMethodology
Choose by the work

Which one should you pick?

Public pricing

Pick RB2B if…

you want to see who is on your site in Slack today, starting free (150 resolutions/mo) or from $79/mo.

PricingFree $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/mo

Visit RB2B See pricing
Public pricing

Pick Warmly if…

you want visitor identification plus inbound chat and AI agents that act on the signals, and the budget for an annual plan from $10,000 per year.

PricingAI Web-Deanonymization from $10,000/yr, Inbound Chat from $20,000/yr, AI Inbound Autopilot from $30,000/yr billed annually (quarterly billing: $4,875, $6,500, $9,750 per quarter); all from 10K credits/mo; talk to sales

Visit Warmly See pricing

Our take

RB2B is the low-cost way to start with visitor identification. Warmly is a larger inbound platform with a much higher entry price. Try RB2B first. Look at Warmly when you want automated chat and routing on top. Person-level identification is US-focused, so check privacy rules in your markets.

Compare pricing and CRM support

"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.

Swipe to compare both tools.

RB2B vs Warmly: pricing, CRM support and sources
Compare by Visit RB2B Visit Warmly
What it isWebsite visitor identification that pushes person-level visitor profiles to Slack and your CRM.Website visitor identification, intent signals and AI agents that engage and route in-market accounts.
PricingFree $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/moAI Web-Deanonymization from $10,000/yr, Inbound Chat from $20,000/yr, AI Inbound Autopilot from $30,000/yr billed annually (quarterly billing: $4,875, $6,500, $9,750 per quarter); all from 10K credits/mo; talk to sales
Pricing modelPublic pricingPublic pricing
Free planYesNo
Free trialYesUnknown
HubSpotYesUnknown
SalesforceYesUnknown
Last checked2026-10-182026-11-04
Sourcerb2b.comwarmly.ai

Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.

Build it in n8n instead?

RB2B: Buy the identification data; routing the visitor alerts to the right rep and CRM record is a good n8n build.

Warmly: Buy if you need de-anonymization; that data isn't DIY-able. Alerting and routing on top of an identification API is n8n-friendly.

Read the full build-vs-buy guide for Lead Routing & Enrichment
Try the DIY route first?

The n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.

FAQ

Which is better, RB2B or Warmly?

RB2B is the low-cost way to start with visitor identification. Warmly is a larger inbound platform with a much higher entry price. Try RB2B first. Look at Warmly when you want automated chat and routing on top. Person-level identification is US-focused, so check privacy rules in your markets.

Does RB2B or Warmly publish its pricing?

RB2B: yes. Free $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/mo. Warmly: yes. AI Web-Deanonymization from $10,000/yr, Inbound Chat from $20,000/yr, AI Inbound Autopilot from $30,000/yr billed annually (quarterly billing: $4,875, $6,500, $9,750 per quarter); all from 10K credits/mo; talk to sales. Checked 2026-10-18 on the vendors' pricing pages.

Do RB2B and Warmly work with HubSpot and Salesforce?

RB2B: HubSpot yes, Salesforce yes. Warmly: HubSpot unknown, Salesforce unknown. "Unknown" means we could not confirm it on the vendor's site.

Is there a free plan for RB2B or Warmly?

RB2B: Yes. Warmly: No.

Should I build this in n8n instead of buying RB2B or Warmly?

RB2B: Buy the identification data; routing the visitor alerts to the right rep and CRM record is a good n8n build. Warmly: Buy if you need de-anonymization; that data isn't DIY-able. Alerting and routing on top of an identification API is n8n-friendly.

Keep comparing

RB2B

Lead Routing & Enrichment

Website visitor identification that pushes person-level visitor profiles to Slack and your CRM.

HubSpot Salesforce Free trial Free plan
Public pricingFree $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/mo

Warmly

Lead Routing & Enrichment

Website visitor identification, intent signals and AI agents that engage and route in-market accounts.

Public pricingAI Web-Deanonymization from $10,000/yr, Inbound Chat from $20,000/yr, AI Inbound Autopilot from $30,000/yr billed annually (quarterly billing: $4,875, $6,500, $9,750 per quarter); all from 10K credits/mo; talk to sales
The RevOps weekly

Get an email when RB2B or Warmly change their pricing

We re-check both pricing pages, plus every other Lead Routing & Enrichment tool we list. One short email a week: new tools, price changes we caught, one build-or-buy breakdown.