Lusha is self-serve contact and company data with a free plan and published prices. ZoomInfo is an enterprise data and intent platform that only quotes through sales. Both enrich HubSpot and Salesforce.
you want to start today without a sales call: a free plan (40 credits/mo), then Starter $37.45/mo or Pro $52.45/mo per seat billed yearly.
PricingFree $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo, Premium $299.95/mo billed yearly ($49.90, $69.90, $399.90 billed monthly); Scale: contact sales
Visit Lusha See pricingyou need intent signals, AI account summaries and a GTM workspace for a larger team, under an enterprise contract.
PricingNot published ('Contact sales')
Visit ZoomInfo See pricingFor single reps and small teams, Lusha is the lower-risk start because you can try it free and see the price. ZoomInfo makes sense when intent data and a company-wide data contract are the point.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Lusha | Visit ZoomInfo |
|---|---|---|
| What it is | Self-serve B2B contact and company data with bulk enrichment and CRM integrations. | Enterprise B2B data, intent signals and GTM workspace, plus CRM enrichment and AI account summaries. |
| Pricing | Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo, Premium $299.95/mo billed yearly ($49.90, $69.90, $399.90 billed monthly); Scale: contact sales | Not published ('Contact sales') |
| Pricing model | Public pricing | Contact sales |
| Free plan | Yes | No |
| Free trial | Unknown | Yes |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-11-02 | 2026-10-18 |
| Source | lusha.com | zoominfo.com |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Lusha: Buy the data. A cheap n8n flow can enrich new CRM contacts via Lusha's API on create.
ZoomInfo: Buy the data if you need it; the enrichment and routing workflows on top are a good fit for n8n.
Read the full build-vs-buy guide for Lead Routing & EnrichmentThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
For single reps and small teams, Lusha is the lower-risk start because you can try it free and see the price. ZoomInfo makes sense when intent data and a company-wide data contract are the point.
Lusha: yes. Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo, Premium $299.95/mo billed yearly ($49.90, $69.90, $399.90 billed monthly); Scale: contact sales. ZoomInfo: no (contact sales). Checked 2026-11-02 on the vendors' pricing pages.
Lusha: HubSpot yes, Salesforce yes. ZoomInfo: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Lusha: Yes. ZoomInfo: No.
Self-serve B2B contact and company data with bulk enrichment and CRM integrations.
Enterprise B2B data, intent signals and GTM workspace, plus CRM enrichment and AI account summaries.
