Clay
Lead Routing & EnrichmentData enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent.
Koala shows website and product intent signals so reps know which accounts are active, with HubSpot and Salesforce sync. Its website now carries a banner saying Koala has been acquired by Cursor and will be shutting down on Sept 30, so teams using it need a replacement. These are the visitor identification and buying-signal tools we track, from free plans (Leadfeeder Lite, RB2B Free) to enterprise platforms like Warmly and Common Room. Koala publishes its pricing (Free plan; Starter $200/mo; Growth $1,000/mo), so the usual reason to look around is fit: a different feature focus, CRM, or price point.
| Tool | Pricing | Free plan | HubSpot | Salesforce |
|---|---|---|---|---|
Clay Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent. | Free plan (100 data credits and 500 actions/mo); Launch $185/mo, Growth $495/mo billed monthly ($167 and $446/mo billed annually, save 10%); Enterprise: contact | Yes | Yes | Yes |
RB2B Website visitor identification that pushes person-level visitor profiles to Slack and your CRM. | Free $0 (150 resolutions/mo); Starter $79/mo, Pro from $149/mo, Pro+ from $199/mo | Yes | Yes | Yes |
Leadfeeder Website visitor identification: shows which companies visit your site and what they look at, scores intent, enriches contacts and syncs accounts to your CRM. | Lite €0 (last 100 companies/mo, 7-day history); Discover from €79/mo, Activate from €369/mo billed annually (€113 and €527 billed monthly); Scale from €599/mo, billed annually only (annual saves 30%); Enterprise custom | Yes | Yes | Yes |
Bitscale GTM data platform with AI agents, email and phone waterfalls across 100+ data sources, and live buying signals in a spreadsheet-style grid. | Free $0 (200 credits); Growth $349/mo (15,000 credits); Booster $799/mo (50,000 credits) billed monthly (annual saves 10%); Enterprise annual from $15K | Yes | Yes | Yes |
Common Room Buyer intelligence platform that combines signals from your website, product, community and third-party data with AI scoring and prospecting. | Essential $2,500/mo billed annually (5 seats, up to 100k contacts); Advanced (15 seats) and Enterprise (30 seats): custom | No | Yes | Yes |
Warmly Website visitor identification, intent signals and AI agents that engage and route in-market accounts. | AI Web-Deanonymization from $10,000/yr, Inbound Chat from $20,000/yr, AI Inbound Autopilot from $30,000/yr billed annually (quarterly billing: $4,875, $6,500, $9,750 per quarter); all from 10K credits/mo; talk to sales | No | Unknown | Unknown |
Order: tools with public pricing first, then those matching Koala's CRM support, then free plans. This is not a quality ranking. Data checked on vendor sites on 2026-10-29.
Yes. Clay, RB2B, Leadfeeder and Bitscale have a free plan, according to their pricing pages. Koala: free plan yes.
6 of the 6 alternatives publish prices, including Clay, RB2B, Leadfeeder and Bitscale. The rest quote through sales. Prices were checked on each vendor's own pricing page.
Clay, RB2B, Leadfeeder, Bitscale and Common Room confirm both HubSpot and Salesforce integrations on their own sites. "Unknown" in the table means we could not confirm it, not that it is missing.
Buy for the identification and scoring; alert routing to Slack and the CRM is easy to extend in n8n.
Data enrichment and GTM workflow builder with waterfall enrichment across 100+ providers and the Claygent AI agent.
Website visitor identification that pushes person-level visitor profiles to Slack and your CRM.
Website visitor identification: shows which companies visit your site and what they look at, scores intent, enriches contacts and syncs accounts to your CRM.
GTM data platform with AI agents, email and phone waterfalls across 100+ data sources, and live buying signals in a spreadsheet-style grid.
Buyer intelligence platform that combines signals from your website, product, community and third-party data with AI scoring and prospecting.
Website visitor identification, intent signals and AI agents that engage and route in-market accounts.