Lusha is self-serve B2B contact and company data with bulk enrichment and CRM integrations. Cognism is compliance-focused B2B contact data with strong European phone coverage and CRM enrichment.
you want to start self-serve with published prices: a free plan with 40 credits/mo, then Starter $37.45/mo and Pro $52.45/mo billed yearly for 1 seat.
PricingFree $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo, Premium $299.95/mo billed yearly ($49.90, $69.90, $399.90 billed monthly); Scale: contact sales
Visit Lusha See pricingyou sell into Europe and need compliance-focused data with strong phone coverage, and a personalised quote from sales is fine (there is no free plan).
PricingPersonalised quote ('Talk to sales')
Visit Cognism See pricingBoth integrate with HubSpot and Salesforce. Lusha is the one you can test today on its free plan and buy without a sales call; Cognism only sells through a quote, so it fits teams that put European phone coverage and compliance first. Run a sample of your own target accounts through Lusha's free plan before you book a Cognism demo.
"Unknown" means we could not confirm it on the vendor's site, not that it is unavailable.
Swipe to compare both tools.
| Compare by | Visit Lusha | Visit Cognism |
|---|---|---|
| What it is | Self-serve B2B contact and company data with bulk enrichment and CRM integrations. | Compliance-focused B2B contact data with strong European phone coverage and CRM enrichment. |
| Pricing | Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo, Premium $299.95/mo billed yearly ($49.90, $69.90, $399.90 billed monthly); Scale: contact sales | Personalised quote ('Talk to sales') |
| Pricing model | Public pricing | Contact sales |
| Free plan | Yes | No |
| Free trial | Unknown | Unknown |
| HubSpot | Yes | Yes |
| Salesforce | Yes | Yes |
| Last checked | 2026-11-02 | 2026-10-28 |
| Source | lusha.com | cognism.com |
Prices as shown on each vendor's site on the "Last checked" date above. Vendors change prices often, so confirm before you buy.
Lusha: Buy the data. A cheap n8n flow can enrich new CRM contacts via Lusha's API on create.
Cognism: Buy the data; automate the enrichment schedule yourself if you want control over which fields get overwritten.
Read the full build-vs-buy guide for Lead Routing & EnrichmentThe n8n Community Edition is free to self-host, and n8n has HubSpot, Salesforce and AI Agent nodes.
Both integrate with HubSpot and Salesforce. Lusha is the one you can test today on its free plan and buy without a sales call; Cognism only sells through a quote, so it fits teams that put European phone coverage and compliance first. Run a sample of your own target accounts through Lusha's free plan before you book a Cognism demo.
Lusha: yes. Free $0 (40 credits/mo); Starter $37.45/mo, Pro $52.45/mo, Premium $299.95/mo billed yearly ($49.90, $69.90, $399.90 billed monthly); Scale: contact sales. Cognism: no (contact sales). Checked 2026-11-02 on the vendors' pricing pages.
Lusha: HubSpot yes, Salesforce yes. Cognism: HubSpot yes, Salesforce yes. "Unknown" means we could not confirm it on the vendor's site.
Lusha: Yes. Cognism: No.
Lusha: Buy the data. A cheap n8n flow can enrich new CRM contacts via Lusha's API on create. Cognism: Buy the data; automate the enrichment schedule yourself if you want control over which fields get overwritten.
Self-serve B2B contact and company data with bulk enrichment and CRM integrations.
Compliance-focused B2B contact data with strong European phone coverage and CRM enrichment.
